Consumer Product Services Company: Increasing Prospect Conversion Rates
A consumer product services company came to Opus for help with slow growth.
Based on its assessment of the company, Opus provided the following services:
- Implemented a lead and opportunity management process.
- Developed a referral partner program.
- Implemented a written sales plan.
- Instituted a sales process with key questions for each step.
- Close rate increased to 39% from 22% for inside sales person.
- Average revenue/client up 47%.
- Revenue up 27% from previous year.
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