Consumer Product Services Company: Increasing Prospect Conversion Rates

Challenge
A consumer product services company came to Opus for help with slow growth.

Solution
Based on its assessment of the company, Opus provided the following services:

• Implemented a lead and opportunity management process.
• Developed a referral partner program.
• Implemented a written sales plan.
• Instituted a sales process with key questions for each step.

Results

• Close rate increased to 39% from 22% for inside sales person.
• Average revenue/client up 47%.
• Revenue up 27% from previous year.

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